There’s something powerful about hearing a real story, especially in healthcare.
At SubCulture Media, we believe healthcare video production should go beyond technical explanations. It should capture the emotion, the humanity, and the breakthroughs that define the sector. That’s exactly what we set out to do in our latest series for Abbott, where we showcased their life-saving loop recorders through a set of impactful patient stories.
We don’t just create healthcare videos. We create trust.
Abbott wanted to highlight how their implantable loop recorders are helping patients monitor heart rhythms and catch potentially life-threatening issues before they escalate. Rather than make a generic product video, we focused on the human impact.
We filmed a series of short documentaries with real patients, cardiologists, and clinical staff. The format mixed to-camera interviews with documentary-style cutaways of daily life and clinical settings. We let the patients tell the story in their own words — how the device changed their sense of safety, their family life, and their ability to live without fear.
This series was delivered as:
Case study videos for internal use and training
Social media video edits for LinkedIn, Instagram, and YouTube
Short explainers highlighting key product features
Long-form documentary-style educational content for conferences and digital libraries
Our healthcare video production services cover every step of the process:
Scriptwriting and creative development based on research and interviews
On-site filming with experienced crew members who understand sensitive environments
Post-production editing that brings clarity, warmth, and polish to complex medical subjects
Voiceovers from professional voice talent to maintain tone and consistency
Drone footage and cinematic visuals to give healthcare spaces scale and atmosphere
Social media versions optimised for LinkedIn, YouTube, and Instagram
To-camera pieces with clinicians and leadership to build brand credibility
We handle everything from studio production to mobile shoots across the UK and Ireland, and we adapt each format depending on where the content will live, whether it’s a product promo, internal explainer, or a powerful storytelling video for wider public use.
Patients trust people more than products. That’s why storytelling is so central to how we work. It’s about giving a voice to the people who live through the impact of your work, whether that’s a breakthrough medical device, a clinical trial, or a committed local clinic doing extraordinary things with limited resources.
From explainer videos to tutorial video content, event filming to virtual tours, we’re proud to support healthcare organisations who are improving lives and changing the future of medicine.
We’re not just a video agency, we’re a team of filmmakers who care deeply about people and their stories. We take a tailored approach to each project, using everything from drone footage to 360° video, audience research, and post-production editing to make sure each healthcare film lands with impact.
Whether it’s a “meet the team” video, a YouTube series, or a short-form social media video, we help organisations show not just what they do — but why it matters.
If you’re looking for healthcare video production services that balance clarity, emotion, and professional delivery, let’s chat.
We’ll help you bring your story to life, clearly, creatively, and with care.
