Get the word out there about your product or service.

A well-done promotional film will be one of your most effective selling tools, whether you're trying to advertise a new product or build brand recognition for your business. We walk you through every step of the process, from developing the initial concept to publishing your finished promotional film online.

What is a Promotional Video and Why do we use Them?

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organisation. A promo video often has a clear, concise framework and shouldn't last longer than ten to fifteen minutes and can be as short as a few seconds. This typically enables a well-produced video to maintain viewers' attention long enough to convey the essential points required to pique greater interest.

Using Video to Connect With the Audience

Promotional videos serve as a pitch that can emotionally connect with the viewer. This will preserve public interest in the brand as well as their trust in it. Sales would then be produced automatically as a result. They are a fun and effective way to convey information, especially time-sensitive information you need your audience to easily grasp and commit to memory.

Promotional Films for Conferences and Events

A promotional film can be used effectively at a conference or an exhibition as well. It is feasible to utilise a computer with software to play a DVD and a wide screen set up at an exhibition booth in order to play the video continuously. This generates a visual point of interest that may encourage them to stop by the booth and learn more about the products being presented.


The team at subculture were so efficient. Such professional job and I would highly recommend them to anyone. They are brilliant.

Sharon McNulty, Serenity Sparks Joy

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