Get the word out there about your product or service.
A well-done promotional film will be one of your most effective selling tools, whether you're trying to advertise a new product or build brand recognition for your business. We walk you through every step of the process, from developing the initial concept to publishing your finished promotional film online.
What is a Promotional Video and Why do we use Them?
Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organisation. A promo video often has a clear, concise framework and shouldn't last longer than ten to fifteen minutes and can be as short as a few seconds. This typically enables a well-produced video to maintain viewers' attention long enough to convey the essential points required to pique greater interest.
Using Video to Connect With the Audience
Promotional videos serve as a pitch that can emotionally connect with the viewer. This will preserve public interest in the brand as well as their trust in it. Sales would then be produced automatically as a result. They are a fun and effective way to convey information, especially time-sensitive information you need your audience to easily grasp and commit to memory.
Promotional Films for Conferences and Events
A promotional film can be used effectively at a conference or an exhibition as well. It is feasible to utilise a computer with software to play a DVD and a wide screen set up at an exhibition booth in order to play the video continuously. This generates a visual point of interest that may encourage them to stop by the booth and learn more about the products being presented.
How do I make a great promotional video?
Have clear objectives. Write them down and be prepared to explain them to your team. Hire good a good production company or in-house team to execute your objectives and then trust them to do a great job. Sounds easy and is with great communication!
Am I expected to knowexactly what I want?
No, we have systems and processes in place to help us understand you, your audience and what you need to say. Then together with our creative team, you will be invited to explore different options for your video. It is all part of the pre-production planning and we never rush this important idea development stage. We understand that promotional videos exist to carry a message and we believe the most beautiful video is a complete failure if it doesn’t achieve its objective.
Can you produce a promotional video for multiple outputs?
Yes. We know that you may want to distribute your promotional video in many ways to suit your organisation and your target audience. We can advise you on the most appropriate way to shoot your video specifically for your social media platform, website or physical format and the best way to deliver the video regarding aspect ratios, sound, music and branding. It’s all about making it as easy as possible for your target viewers to view your content and receive the message you want them to hear.
What makes a killer promo video?
You want people to watch your promotional video, and you want them to be entertained and interested long enough to act. It needs to be brief and to the point, have a defined audience and call to action, emphasise the advantages of what you're advertising, and employ storytelling techniques to make your message memorable.
Is it possible to update my promotional video in the future?
Once a video production is complete, we keep the project files in storage for up to 3 years. Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. If you would like to keep a steady flow of promotional videos updating your website and social pages you may be interested in setting up a subscription with Subculture Media to ensure you’re always providing your audience and beyond with up to date video content - making your company active and relevant.
How long should my promo video be?
In general, promo videos range in length from 10 to 90 seconds, but it all depends on where you intend to place your video. Even some YouTube advertisements are only 6 seconds long! Simply make sure that those six seconds have plenty of impact. Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. So we will ensure you communicate concisely. The shorter, the better. If you feel that your promotional video does need to be longer, then this is still possible - just make sure the info you are including adds value.
Will I have the opportunity to offer changes to the edit along the way?
Our production team work hard to make sure that you’re really happy with the content of your promotional video at every step of the way.
You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions.
The team at subculture were so efficient. Such professional job and I would highly recommend them to anyone. They are brilliant.