About Us

The Brief

About Us is a breathtaking journey through 13.8 billion years of our history, using projection mapping, animation, live music and more to tell the story of life, the universe and the connections between us.

This mesmerising show toured the UK in the spring to huge acclaim from audiences, and it’s arriving at the Tower of London for a well-deserved encore. For the occasion, singers from all five tour locations will come together for the first time – including choir members of Codetta from Derry-Londonderry, Hull Freedom Chorus, Glasgow City Chorus, Côr Dre and Côr Eifionydd from Caernarfon and BIG Hat Factory Choir from Luton.

Subculture Media were commissioned to produce video content for a paid advertising campaign that would attract the attention of people in and around London and inspire them to attend.

The Approach

We knew there was nothing like this in the UK and we made sure to use the best footage possible to create a striking video campaign that would attract peoples attention. We used clips from all five previous tour locations and made sure to to put emphasis on the emotions of people who had witnessed it. The films highlighted people of all walks of life, young and old as they were captured by the immersiveness of this outstanding show.

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