Due to the continuous COVID-19 restrictions, many companies have been taking advantage of video for purposes other than marketing. Now, many are using video extensively to train their teams. No need to gather everyone on site; you can conduct training despite the physical distance.

With video, your teams can also watch on-demand, on their own time. They can repeat the videos as many times as they need to. Thus, you can save time and effort compared to face-to-face seminars.

There are lots of ways your business can use video for training purposes. Here are three effective methods to consider.

Product Demos

Video is the best way to show people how to use a product. Whether it’s your employees or customers, video demos are always great teaching tools. For best results, your product demo video should present step-by-step instructions for using your product correctly. You may also include tips for care and maintenance. You could even create DIY repair videos for your products. Your clients will surely love those.

Site Tours

To save you time in showing new staff around, you could just create a video tour of your entire premises. That way, you could hasten employee onboarding and free up time for your recruitment team. Additionally, you can show these video tours to potential clients, so they have an idea what your facilities look like.

Quick Tips

Video is a great way to introduce new employees to the best practises of your business. Film your more experienced employees, and have them briefly tell what they do to get their work done in the best possible ways. These quick tips videos should cover only one topic and be 3 minutes or shorter. You can put lots of these videos together in a series, with each video being a bite-sized piece of advice.

With all that's currently going on at the minute we decided to take our video storytelling course online. There's no better time to touch up on your productions skills and let people know about the products and services you provide.

Here are our TOP 5 TIPS for using video during the lock-down:

1, ARCHIVE /STOCK FOOTAGE - Use with text, music (license free) or voice-over to tell your story.
2, PHONE or iPAD - If you don’t have access to any archive material use your phone or iPad to shoot and edit your videos.
3, SHOWCASE - Showcase a free service or competition you are currently running.
4, TESTIMONIALS - Use testimonials and edit them with music and product photos. If you don’t have any, ask previous clients to send you some.
5, IF NONE OF THE ABOVE - Just produce something. Let people know you’re still trading!

We’ve worked with many companies that produce their videos in-house and have trained them to make professional looking videos that appeal to their audience. They went from finding it difficult to produce videos to being confident and motivated to film and edit their own content.

If you know anyone that's keen to touch up on their productions skills or make their first online video please direct them to our facebook group for more info - https://www.facebook.com/groups/Lockdownisntshutdown

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