CA Services, a leading specialist in medical gas installation and supply, approached Subculture Media with a clear goal. As part of their expansion into England, they needed a professional video that could be played during a major presentation to introduce their business to a new audience.
The film needed to communicate credibility, experience, and professionalism. It had to showcase the scale of their work, highlight their trusted relationships with health trusts and private clients, and demonstrate why they are the right partner for high-value projects in the healthcare sector.
In addition to the main video, we proposed creating a suite of shorter clips for social media. This would allow the team to maximise the value of the shoot and build visibility across other platforms beyond the presentation itself.
We developed a high-end, documentary-style promotional film that was both visually strong and grounded in authenticity. The project focused on the people behind CA Services, combining interviews with senior team members and on-location footage of real installations across several hospital sites.
We filmed in multiple locations across Northern Ireland, capturing active medical gas installations using cinematic techniques to reflect the professionalism and expertise of the CA Services brand. Every shot was designed to highlight their technical skill while also showing their day-to-day operations in real clinical settings.
The interviews gave team members the space to speak openly about their background, values, and passion for the work they do. These honest, down-to-earth conversations helped bring the film to life and made it easier for new clients to understand what drives the company.
Alongside the main video, we produced a series of short clips optimised for social media. These featured key messages and visual moments that could be shared across LinkedIn, Instagram, and other channels to support CA Services’ wider communications strategy.
“CA Services recently worked with Chris and the team at Subculture Media to create a promotional video of our business, specifically showcasing our company's work in medical gas installations, and we are absolutely delighted with the outcome.
The team were professional, easy to work with, and took the time to truly understand our vision. They worked to a tight deadline and delivered a high-quality video, along with shorter clips perfectly suited for our social media channels.
They travelled to multiple locations across Northern Ireland and England, using impressive drone footage and capturing exactly what makes our business unique. Highly recommend to anyone looking for a reliable, creative, and professional video production company.”
The final video achieved everything it set out to do. It gave CA Services a professional, credible film that could be used to support their presentation and build trust with potential new partners in the English market. The film is sharp, clear, and story-driven, offering a genuine insight into the team and their approach.
The shorter social clips have also given the company fresh content to use across their channels, helping them build awareness and momentum as they continue to grow.
