The Brief

Wooshi is an international video services agency. They have a network of creative professionals allowing them to produce content all over the world, in any format. We have worked with Wooshi for a while now and we were asked to help out on their Amazon DSP Campaign. They gave us the background to the campaign and also a list of things that were, or had been successful in previous videos and we got to work and made sure everything was in place sourcing crew and talent to make sure we delivered a film Amazon could be proud of.

The Approach

The Amazon depot is huge and it has a range of fascinating technologies and innovative workflow techniques that became the inspiration for the creative approach we took, pitching the idea of seeing the world through the eyes of an Amazon delivery driver. One of the main aims of the brief was to raise awareness of the brand so it was important to find a way for one of the characters to be driving one of the iconic Amazon delivery vans with their branding on display. On this point we feel like we particularly nailed the branding on display.

Sub-Culture are a great recommendation should you look for a reliable and experienced crew. They are very easy to work with, ensured a smooth shooting day and provided a professional end-product. This team will go above and beyond the standard requirements for any shoot big or small.


The Result

This ‘day in the life’ short documentary-style film centred on Amazon's core values when it comes to their flagship DSP programme. It was used as part of a series of films to promote the programme with localised versions passed to a number of markets.

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