There’s something powerful about hearing a real story, especially in healthcare.
At SubCulture Media, we believe healthcare video production should go beyond technical explanations. It should capture the emotion, the humanity, and the breakthroughs that define the sector. That’s exactly what we set out to do in our latest series for Abbott, where we showcased their life-saving loop recorders through a set of impactful patient stories.
We don’t just create healthcare videos. We create trust.
Abbott wanted to highlight how their implantable loop recorders are helping patients monitor heart rhythms and catch potentially life-threatening issues before they escalate. Rather than make a generic product video, we focused on the human impact.
We filmed a series of short documentaries with real patients, cardiologists, and clinical staff. The format mixed to-camera interviews with documentary-style cutaways of daily life and clinical settings. We let the patients tell the story in their own words — how the device changed their sense of safety, their family life, and their ability to live without fear.
This series was delivered as:
Case study videos for internal use and training
Social media video edits for LinkedIn, Instagram, and YouTube
Short explainers highlighting key product features
Long-form documentary-style educational content for conferences and digital libraries
Our healthcare video production services cover every step of the process:
Scriptwriting and creative development based on research and interviews
On-site filming with experienced crew members who understand sensitive environments
Post-production editing that brings clarity, warmth, and polish to complex medical subjects
Voiceovers from professional voice talent to maintain tone and consistency
Drone footage and cinematic visuals to give healthcare spaces scale and atmosphere
Social media versions optimised for LinkedIn, YouTube, and Instagram
To-camera pieces with clinicians and leadership to build brand credibility
We handle everything from studio production to mobile shoots across the UK and Ireland, and we adapt each format depending on where the content will live, whether it’s a product promo, internal explainer, or a powerful storytelling video for wider public use.
Patients trust people more than products. That’s why storytelling is so central to how we work. It’s about giving a voice to the people who live through the impact of your work, whether that’s a breakthrough medical device, a clinical trial, or a committed local clinic doing extraordinary things with limited resources.
From explainer videos to tutorial video content, event filming to virtual tours, we’re proud to support healthcare organisations who are improving lives and changing the future of medicine.
We’re not just a video agency, we’re a team of filmmakers who care deeply about people and their stories. We take a tailored approach to each project, using everything from drone footage to 360° video, audience research, and post-production editing to make sure each healthcare film lands with impact.
Whether it’s a “meet the team” video, a YouTube series, or a short-form social media video, we help organisations show not just what they do — but why it matters.
If you’re looking for healthcare video production services that balance clarity, emotion, and professional delivery, let’s chat.
We’ll help you bring your story to life, clearly, creatively, and with care.
We’re told to keep it short. Quick clips. Snappy captions. Say it fast or lose them.
But some things need more time.
Some stories aren’t made to be rushed. They build slowly. They breathe. They need space.
That’s what long-form content is for. Not for everyone, but for the people who are ready to listen. To look deeper. To understand.
At SubCulture Media, we create long-form video content and podcast productions that make space for real connection. Whether it’s for broadcasters, charities, or corporate teams, our goal is always the same: to tell stories with depth, meaning, and clarity.
In a world of scrolling and skimming, long-form video content still has power. We’ve created:
Podcasts with warmth and depth, recorded in our professional podcast studio in Bangor
Documentary-style video content for healthcare and community campaigns
To-camera interviews and team profiles that build trust and emotional connection
Explainer videos and educational content that give viewers more than just headlines
Our long-form pieces let the story unfold naturally. They give space to the voices that matter, and they offer your audience something they rarely get on social media , time to care.
Our Bangor podcast studio was built for one reason , to help people share stories that matter. Podcasts let people speak honestly. They allow personality, vulnerability, humour, and detail to come through. And when used right, they’re one of the most effective storytelling tools out there.
We handle every part of the podcast production process:
Scriptwriting and guest planning
Filming and audio capture in a professional studio or onsite
Post-production editing, mixing, and mastering
Video podcasting with social media clips for Instagram, LinkedIn, YouTube
Voiceovers and brand music to give consistency
Subtitles and multiple formats for audience accessibility
Whether it’s a company founder sharing their journey, a team unpacking industry insight, or a community leader telling stories from the ground , podcasts give them the room to speak clearly.
We’ve created long-form video content for:
Broadcasters and branded YouTube series
Healthcare organisations wanting to build patient trust
Construction firms telling their story with drone footage and real team voices
Charities and social impact projects that need emotional, human-first storytelling
Our video production services include everything from audience research and studio production to filming, voiceovers, post-production editing, and final delivery in multiple formats.
We’re not chasing trends. We’re building work that lasts.
Our team uses tools like AI to support the process , for transcription, captioning, visual planning , but we still lead with instinct. Because spotting the moment, listening well, and drawing out the story? That’s human work.
If you’re looking for podcast production or long-form video content that actually connects with people , not just the algorithm , let’s talk.
Book a call with Chris and let’s explore how your next story could be told.
30min - Discovery Call - Chris Eva
We’ve all seen it, another trending audio clip, a flashy transition, or a viral format that’s been copied to death. On social media, trends come and go faster than you can hit upload.
But here’s the truth: what lasts isn’t a hook, it’s honesty.
At SubCulture Media, we help brands cut through the noise with social media video content that means something. We believe your video marketing should do more than just tick a box, it should build trust, create connection and reflect who you are.
Real strategy beats recycled trends
We don’t start with a viral template. We start with questions:
Social media video isn’t one-size-fits-all. A product promo, a client testimonial, a day in the life, a podcast snippet, each one has a different job. We tailor the content based on the platform, the message, and the audience.
Examples that work
Here’s what social media video production looks like when it’s done right:
We take that raw footage and shape it into something that’s not just shareable, it’s meaningful. We know when to use b-roll, when to punch in with drone footage, and when to keep it raw and simple.
Bringing substance to scroll
Your audience isn’t looking for perfection. They’re looking for something that feels human. A social media video that catches attention and keeps it.
That’s where our process comes in:
Why SubCulture Media?
We understand the difference between content and storytelling. And we know that while the internet runs on trends, trust is what gets remembered.
Our video production services are built for brands that want to grow with clarity, not just speed. Whether it’s a social media campaign, a YouTube series, or short,form content for a new launch, we bring the same energy:
Whether you’re a charity, a corporate team, or a startup trying to get noticed, we’ll help you create something that lasts longer than the trend cycle.
Final thoughts
Your content shouldn’t just chase clicks — it should build connection.
If you’re ready to make social media video content that cuts through the noise, let’s talk. We’ll help you build a video strategy that grows with your brand, with clarity, consistency, and a bit of charm.
A drone shot can sell the scale of a place in seconds. But that’s only the start.
For us, drone footage isn’t about flying high. It’s about landing a message.
We’ve worked on construction projects where the drone tells the story better than words. It shows the work. The progress. The challenges overcome. You can see the care taken, the safety measures in place, the size of the job.
In tourism, it’s about placing the viewer right there. Over the cliffs. Above the city. Sweeping past something they didn’t even know was on their doorstep.
And in event films, drone footage gives context. You’re not just seeing a stage, you’re seeing the full energy of the crowd, the layout, the location. The bigger picture.
We’re fully licensed and approved. We understand the rules and the risks. But more than that, we understand the story. We don’t just film what looks good, we film what means something.
So if you want drone content that adds value, not just views, we’d love to help.
Bangor, Northern Ireland – June 25, 2024
Subculture Media is pleased to announce the premiere of five short educational films, collectively entitled Harry and the Art of Flight, directed by award-winning documentary filmmaker John T. Davis. The series delves into the remarkable life and legacy of Ulster-Scot Harry Ferguson, a local pioneer in engineering. Born in County Down in 1884, Ferguson played a major role in the mechanical implementation of farming and agriculture internationally.
A key feature of Ferguson Tractor Day, Harry and the Art of Flight will screen for the first time on June 29th at 1pm in The Picture House at the Ulster Folk and Transport Museum, Cultra. This cinema’s unique history and location complements the documentary films’ exploration of Ferguson's life and achievements. The museum not only celebrates Ulster’s rich cultural heritage, but also houses a vast collection of transport vehicles through the ages, including a full size replica of the original Harry Ferguson monoplane.
The films utilise Davis's footage, shot in 2009 – one hundred years after Ferguson’s first flight in 1909 – of a meticulously-crafted quarter scale replica model of the monoplane. The documentary series goes beyond the machine to offer a comprehensive look at Ferguson's life, motivations, and unwavering determination as a designer and aviator. Viewers learn of Ferguson's humble beginnings on an Ulster farm, and witness his early fascination with the motorcycles and automobiles that ultimately ignited his passion for aviation.
Across the five episodes, the documentary explores:
Ferguson's desire to design and build his own aircraft, culminating in a historic flight that cemented his place as a pivotal figure in Irish aviation.
His immersion in the burgeoning world of flight, where he learned from leading minds of the era, constantly pushing boundaries and overcoming technical challenges to refine his designs.
The struggles and triumphs he faced in mastering the intricate mechanics of the JAP engine, transforming it from a problematic component into the powerful heart of his aircraft.
His relentless pursuit of technical and physical mastery in achieving controlled flight, and his innovative solutions to conquering the skies.
The culmination of Ferguson's extraordinary journey. After facing setbacks, harsh weather conditions, and personal risk as he strove to secure his place in aviation history, Ferguson’s ultimate achievement was to make the first official powered flight in Ireland.
More Than Just a Technical Feat:
Harry and the Art of Flight goes beyond chronicling technical achievements. It celebrates Ferguson's unwavering spirit and enduring impact on the field of aviation. His story provides invaluable information and serves as a powerful inspiration for future generations, urging young people to pursue their dreams with courage and commitment.
As well as launching at the Ulster Folk and Transport Museum’s Ferguson Tractor Day, Subculture Media is also planning future screenings of the series at prestigious international aviation events to ensure that this remarkable story becomes one that resonates across the world. The series can also be viewed online at ulsterscots.nvtv.co.uk and the Education Authority’s Ulster-Scots Hub.
About Subculture Media:
Subculture Media's expertise extends beyond traditional platforms. The company creates impactful stories that resonate across all media formats. From documentaries to brand experiences, their expertise ensures your message reaches and moves your audience.
John T. Davis is internationally recognized as Northern Ireland’s most distinctive documentary filmmaker and cinematographer. John began his professional filmmaking career in 1977, and rapidly developed a personal vision and poetic style. His feature documentaries include Shellshock Rock, Route 66, Dust on the Bible and Power in the Blood, Hobo, The Uncle Jack and Tailwind. His work has been screened at international festivals in London, New York and Hong Kong, and he has received numerous awards, including the New York Film and Television Silver Award and the San Sebastian Film Festival Young Audiences Award, and the Hong Kong and Macau European Film Festival Critics’ Choice Award. He was elected to Aosdána in 2005 in recognition of his significant contribution to the arts in Ireland.
Contact: Chris Eva|Producer|[email protected]
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